Skip to content

Asda ‘Winter Warmer’ support for pensioners and community groups

Asda has announced a range of new ‘winter warmer’ initiatives to support our customers and community groups struggling with the cost-of-living crisis.

ASDA are offering everyone aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of our in-store Asda cafes, all day and every day throughout November and December. The new initiative will run alongside the current ‘Kids Eat for £1’ offer, which runs until the end of the year and continues to be hugely popular, with more than 557,000 meals served since the launch in late June.

ASDA have stepped up our support for older customers as they continued to be disproportionately affected by spiralling living costs. Asda’s latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared with last year, as rising inflation continues to outstrip pension and savings growth. This research aligns with findings from Age UK who estimate that 2.8m older households will still be living in fuel poverty this winter. We hope that our soup and hot drinks offer will be just as impactful as Kids Eat for £1 has been for those who need it most.

For community groups, we are running a ‘Community Cuppa’ campaign in our Asda cafes by creating space for local groups, who may otherwise struggle to meet due to rising energy costs, to come together. Spaces will be available on weekdays in November and December from 2pm to 6pm, and all community group members who visit will receive unlimited free tea or coffee.

Meanwhile, the cost-of-living grant programme led by Asda’s charity the Asda Foundation is providing funding between £500 – £2,000 to support community groups that are struggling with rising operating costs or increased demand for their services in the current climate.

Individual grants worth up to a maximum of £2,000 are available and priority will be given to groups and charities that need financial help to cover increased energy costs or who want to use their facilities to create ‘warm banks’ – spaces where people can keep warm this winter if they can’t afford always to heat their homes. Groups seeking to apply should contact the Community Champion at their local Asda store, details of which can be found here:

All Asda Community Champions will have an increased monthly budget during October, November and December to increase the practical support they can offer to local good causes.